Goals for Leading Companies in Veterinary Education

3D Media is a company that provides educational 3D video contents in veterinary fields. It has been working on the project since 2019. It is planning to expand its market by entering foreign markets such as the U.S., Japan, and China this year. At the same time, the goal is to become a leading company in the field of veterinary education both at home and abroad by pushing to enter the KOSDAQ market.

As you can see from its mission, 3D Media Vision’s core technology is ‘building 3D images’. Based on this technology, it started a business that develops and supplies 3D imaging medical devices in 2011. “The initial business model was to produce 3D educational videos for surgeons,” said CEO Kim Ki-jin.

In general, surgical operations are performed in situations where strong light is poured from a narrow space. It is very difficult to experience the Surgeon view, which is right next to the professor who conducts the surgery. In this situation, 3D medical images provided by 3D Medivision clearly showed anatomical structures, which were efficient in enhancing educational effects.

However, it was not easy to proceed with business in earnest. This is because the process of filming surgical videos and producing them for education was intertwined with personal information regulations. As business centered on ‘in’ became difficult, 3D Media turned to a new field. The answer was found in the “merit” field, where regulations are relatively free and the market is growing explosively.

There are several reasons why Kim is confident in expanding the veterinary market. First of all, the veterinary industry itself has not long been formed in earnest, so it is highly likely to grow in the future. It was also noted that the Korean veterinary university course has changed from four years to six years. It is expected that the demand for video contents of 3D Medivision will also increase as the curriculum and subjects increase. It was also affected by the fact that there was no significant difference in the number of curriculum around the world, so that it was possible to quickly connect with overseas markets.

Currently, four out of 10 veterinary universities in Korea are using veterinary video content created by 3D Media. Students’ reactions are also very positive because they can feel the liveliness of practicing on actual bodies and understand anatomical structures clearly.

Individual veterinarians are also using video content from 3D Medivision. 3D Medivision introduced ‘Betterflix’, a 3D video platform for veterinary surgery and medical field in 2019. It has more than 130 video contents in about a year since it provided full-fledged services, with about 2,000 individual users. “While the competition rate of animal hospitals is important as the pet market grows, veterinarians are also using our videos to improve their medical and surgical abilities,” CEO Kim said.

3D Medivision’s biggest goal this year is to enter overseas markets. It will challenge India, which has the largest number of veterinary universities in the world, as well as China, the U.S., and Japan.

Currently, video contents centered on popular pets such as dogs and cats are provided, but the possibility of expanding the business is endless. It can produce videos for industrial animals and promote advertising projects that introduce new medical devices to videos.

In the future, the company plans to establish retraining centers in Korea and other parts of the world. Vets can be provided with operating spaces and facilities, trained, and 3D Medivision can build a business model that provides content from them in platform services.

CEO Kim Ki-jin said, “There are endless projects that we can carry out when our technology meets the veterinary industry,” and added, “We will grow into a comprehensive medical education technology company that leads the world.”

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